SEO & Digital Content Performance Specialist (Charlotte, US)
About the Role
Do you know all the ins and outs of SEO? Are you extremely data-driven? Are you strategic-minded yet comfortable executing content optimizations? If so, this role may be a perfect match for you.
The SEO and Digital Content Specialist aims to increase the reach and impact of our website and social media channels. In this role, you’ll apply your expertise, along with persona-building research and data analysis (Google Analytics, Hotjar, etc.) to recommend topics, improvements and schedules for social media and web content. This role aims to organically build relevant traffic, outrank the competition on target keywords, and improve audience experiences.
Use ongoing research and data analysis to assess, track, and improve the value, rank and reach of digital content (website, social media, etc.)
Perform ongoing keyword research to optimize existing content and uncover new opportunities
Perform ongoing competitive research to optimize existing content and uncover new opportunities
Provide ongoing SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Create, manage and execute implementation of SEO strategy
Manage and track social media performance
Develop and implement link building programs
Serve as our resident SEO specialist, offering tips and instruction to team members and compiling and presenting SEO guidelines
Stay up-to-date on search engine changes and algorithm updates and communicate changes to the team
Maintain effective communication with team members
Bachelor’s degree or equivalent experience
Prior successful experience in content marketing, content growth and SEO
Working knowledge of search engine optimization practices
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
Highly proficient with Google Analytics
Experience using Wordpress
Experience with website optimization tools
Strong organizational, time management, and analytical skills
Experience in B2B digital marketing
Experience in software / SaaS a plus
You are a person who can work both independently and as part of a team. You continually strive to understand your audiences and believe in data-driven decision-making. You are a good listener and communicator. You enjoy the process of optimizing digital content on a page-by-page basis but can also see and help plan the bigger picture of how all content, within all channels, works together.
Passport is transforming mobility management for cities, empowering them to create more livable and equitable communities. Passport’s mobility platform enables clients to digitally coordinate all modes of transportation and implement real-time, data-centric management of their curbside and street space through its enterprise software. Trusted by nearly 600 cities, universities and agencies, including Chicago, Toronto, London, Los Angeles, and Miami.