Product Director, Demand Response (Cedar Rapids, US/Mississauga, CA/ Virtual, CA/US)

Product Director, Demand Response (Cedar Rapids, US/Mississauga, CA/ Virtual, CA/US)

Job Summary:

You will be a key member of the product team that is responsible for setting and executing your product’s business strategy. You will leverage your business acumen, industry expertise and market data to execute product strategies that delight customers and sustain revenue growth for the future. You will discover, analyze and solve transit market problems through frequent engagement and observation of your customers. Using verified market data, you will produce a product vision, communicate and evangelize that vision to your customer and stakeholders, and execute the strategies to make that vision a reality.

Job Description:


  • Aggressively identify market opportunities by conducting market research supported by on-going visits to customers
  • Conduct competitive analysis and develop a strong understanding of stakeholders to drive product decisions
  • Synthesize information gathered to develop a demand-response market product strategy and manage its execution
  • Develop, communicate and execute a multi-year product strategy that goes far beyond today’s technology portfolio that is responsive to industry needs and surpasses competitors
  • Work collaboratively with other departments to drive bookings and revenue within company by ensuring solutions are responsive to clients’ needs and able to be launched, deployed and supported successfully and efficiently
  • Manage the product life cycle from strategic planning to tactical execution
  • Act as product evangelist both internally and externally
  • Balance long-term investments in enabling technology and vision with short-term product requirements; including when to build vs. buy vs partner, or change from one technology to another
  • Identify, analyze and manage technical debt with your product
  • Measure and manage product quality
  • Analyze key performance metrics to measure effectiveness and drive improvements
  • Deliver compelling presentations to stakeholders of all levels of an organization
  • Facilitate objective Win/Loss Analysis of deals
  • Analyzing potential partner relationships for the product
  • Analyze and keep abreast of trends in technology and your market


  • Previous experience working in a b2b product management role for a technology company
  • Bachelors/Masters in Computer Science, Business or Engineering
  • Effective presentation skills and ability to influence senior executives, and industry audiences
  • Experience in waterfall, agile and hybrid delivery methodologies
  • Ability to travel up to 50% within North America


  • Experience working in a customer-facing role within the transit technology industry
  • Practical experience with Pragmatic Marketing and its application
  • Practical experience with PMP and its application
  • Web, Mobile and SaaS product management experience

About Trapeze:

Here at Trapeze, we strive to ensure that our employees succeed in all aspects of their career. Our culture provides individuals with the ability and opportunity to collaborate, learn and grow. We encourage our employees to openly contribute ideas, whether you are a student, graduate, or current member of the team. From day one, you will be assigned tasks that are meaningful to both the success of our business and your career development.

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