Visiting address

Alderley House, Alderley Road



Postal address

Alderley House, Alderley Road

Cheshire , SK9 1AT

United Kingdom


Tel +44 1625 526 644

Fax +44 1625 524 037

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Company information

Delivering live information to a generation on the move



In 1876, Alexander Bell invented a machine that would change the world forever, the Telephone. Nearly 100 years later in 1973 Dr. Martin Cooper invented the portable cell phone. Since then mobiles have become ever more "smart" and today combine location, Internet and social to deliver live information to a generation on the move.

Founded in 2004 with a clear vision, mxData whose name derives from its specialism in mobile exchange of data aimed to be a leader in providing live information to a generation adopting ever more powerful mobile devices.

Years before mobile apps had become commonplace, mxData created TrafficTV, one of the most commercially successful applications enabling motorists in the UK to make informed decisions on their journey saving them time and money.

Launched in 2004 in partnership with Orange, Traffic TV aggregates multiple forms of data through its GeoHawk platform to users in realtime. Winner of “best data application” and awarded 5 stars by What Mobile magazine TrafficTV demonstrates mxData’s ability to deliver award winning mobile solutions. In 2009 mxData successfully completed the acquisition of m-spatial, with its powerful GeoHawk spatial platform, bringing the most advanced local search and navigation tools to the mxData portfolio.

A privately owned company, mxData has continually reinvested to achieve and maintain year on year growth. It has been able to achieve the success to date by building a team of over fifty talented conscientious individuals, which combine to make mxData the company it is today.
One of mxData’s strengths is the aggregation and dissemination of live information from multiple data sources which has enabled the company to expand into many markets as consumers desire for information on the move increases.

Company information

Headquarters location Alderley House, Alderley Road
SK9 1AT Cheshire
United Kingdom
Office locations
St John's Innovation Centre, Cowley Road
CB4 0WS Cambridge
United Kingdom
Some facts
Founded in
Founded by
Company Size
50 - 200

Recent projects


With LIVE timetables, departure and arrival boards you will always stay in control of your journey. myTrains is simply the best travel companion you can have!

mxData - myTrains

Tube Map

Route your way around the London Underground with mxData's award-winning FREE tube map app. Crammed full of great features, LIVE travel information, finding a station, planning a journey and so much more...

mxData - tubeMap

Go Commute

GoCommute is everything the UK commuter needs to get ahead of the queues. Set up your regular commutes and start saving time and money now.

mxData - goCommute




  • Smart Phone Applications for Mass Transit

Product information

Our solutions are built using our market-leading, award-winning technologies.

We believe that our team contains some of the best techies in the industry, consistently delivering cutting-edge solutions for our clients.

Since 2005, mxData has developed many mobile applications and web services. Our experiences have predominately centred around applications which involve local and/geospatial content and typically involve the aggregation of live, dynamic and rich content from 3rd party content partners.


GeoHawk is mxData’s live spatial discovery platform, which provides a simple and consistent API to search for real-world places and access the rich and live data associated with them.GeoHawk is a cost-effective hosted solution providing scalability, availability and reliability.

The service is implemented by multiple redundant servers providing scalability and availability.

Content Management, Aggregation & De-duplication

GeoHawk is designed to aggregate content from a multitude of feeds.GeoHawk allows incremental and full update. Feeds can be as simple as a CSV file of names and addresses or can be complex APIs.

Plug-in architecture makes it easy to create bespoke transformers. The GeoHawk schema allows sophisticated data models including attribution, bespoke XML, related entities, and more.

Fast & Scalable

GeoHawk is responsive to volatility in traffic volumes and with its unique architecture can scale at a low linear cost whilst delivering a relevant search.

Architected to scale out on commodity hardware, GeoHawk provides cost effective scalability without degrading performance. There is no requirement to replace hardware if capacity is reached; additional hardware can be quickly added with no service downtime. The rate of change in aggregated content is also a major advantage of GeoHawk where real-time changes are possible.


GeoHawk’s extensibility is ultimately what makes this platform stand out from more traditional storage platforms.

It can provide highly targeted customisation, , no matter how complex, and seamlessly incorporated into the platform providing businesses with almost unlimited ways of manipulating, combining and presenting their data according to their requirements.


We know how important security is to a business and that's why GeoHawk is hosted in secure locations. Our datacenters are ISO 9001 accredited. 24x7 security teams use CCTV technology to oversee multi layered perimeter control, with biometric and swipe card entry systems.

System access to GeoHawk is via a secure API. Access to this can only be gained if the connecting IP address is white listed and a valid set of credentials are passed over a SSL connection.


GeoHawk’s architecture is designed for redundancy and ensures no single points of failure (both hardware and software) to guarantee no loss in service.

We have invested significantly in the development of the "GeoHawk Private Cloud"; tier 3 hosting facilities, which allows customers to access the GeoHawk platform and its services and store data directly via the Internet.

GeoHawk can be offered as a service hosted by your business or through the “GeoHawk Private Cloud” but whichever solution is most suitable for your business GeoHawk still delivers 99.95% availability.

Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

GeoHawk is the perfect partner for today’s web bots and its power to respond to requests in milliseconds enables web bots to receive large amounts of data quickly and efficiently helping businesses improve their positions in search engines.

Simple API

GeoHawk provides a simple API using HTTP(S) GET and JSON/XML exchange formats, making it highly suitable for:

  • mobile apps
  • web apps
  • web/mobile sites
  • 3rd party services

GeoHawk’s services are used by applications that wish to provide “place” related content services, whether it is for transport, locative media, advertising, social uses, couponing, business listings, hyper-local services etc.

The API is simple, powerful, and requires minimal developer effort to integrate.

Cost Efficiency

We truly believe in GeoHawk’s ability to help businesses not only reduce costs, but also increase revenues through platform efficiencies, availability, performance and increased opportunities having had countless fantastic success stories so far.

GeoHawk has been designed to deliver a highly scalable platform across a grid of commodity hardware, allowing businesses to focus on their uniqueness, differentiation and competitive edge in addition to retaining control over their brand.

Mobile Strategy

With nearly ten years experience in the mobile world, mxData lead in delivering scalable mobile applications and services. 

We believe that whoever our clients are, and whatever their project requires, we can work with them to develop a solution specifically to meet their needs.

Our teams of specialists have been creating apps and services for some of the worlds leading brands.

Strategy, Planning & Mobile Expertise

With experience in delivering scalable cross-platform apps and services, our strategy team are able to help you determine how best to leverage your existing content and systems for mobile devices. We’ll work with you to achieve your business goals and overall vision.

Creative Design

Our creative team has a user-centric design approach, helping to create usable mobile and web-based solutions across all platforms. It is in putting the user first that we get the best results and ensure you stand out from the crowd.


Our technical team’s competency covers iOS, Android, Windows Phone and Blackberry and is proficient in developing both web and mobile-based solutions. With dedicated mobile, web and server teams, we deliver a complete package removing the need for multiple agencies. mxData is your one solution.

Testing & Quality Assurance

Our testing & QA team is always on hand to ensure the quality of all applications we release. Our specialists have expertise in multiple technologies, platforms and standards. Reduce cost and time to market with applications through our sophisticated testing processes and consulting expertise.

Mobile Release Strategy

Not only are we able to assist or control the distribution, we can also use our own apps to help promote your app, giving it a foundation from which to launch. With over 2 million active users, mxData provides a great baseline for any application.

Analytics & Know How

As app development is constantly evolving, we draw on insights and analytics to see what is happening behind the scenes. Our expertise comes from a number of sources, as well as from our own apps, to provide you with those all-important facts and figures. We will use our expertise to advise on the best way forward to assist you in retaining and growing customer usage.

Content and Big Data

Big Data

mxData have over a decade’s experience of handling “Big Data” problems and environments enabling us to assess your data’s true worth. Via the GeoHawk platform we will be able to unlock your data’s hidden potential. Presenting clear and easy to follow reports containing data that may hold the key to future marketing campaigns or drive efficiencies in existing processes.


The key is coupling detailed and focused data analysis with location giving the data a true context in an easily recognisable and understandable format. By portraying data trends and reports graphically often via charts and maps it gives the user an instant picture of what is going on with his/her customers and a real insight into what should be the next move.


Working with complex and disparate feeds, legacy systems can be catered for with data results aggregated, synthesised, and presented in the way of the customer’s choosing often with extra business intelligence and rules applied.


Millions enjoy the benefits of mxData’s data expertise on a daily basis whether its searching for a plumber on Thomson Local Online or getting Underground updates on the TubeMap app, they trust mxData to get the right location based services to them quickly, efficiently, and accurately.

Key Features:

  • Handles Legacy Systems
  • Highly Scalable data aggregation
  • Bespoke Architecture and Attributes 
  • Bespoke Reports
  • Relevancy
  • Reliance
  • Complex Data Management


mxData already aggregate a number of content feeds ranging from Transport information around the world, points of information and events listings. To find out more about how your company can access these feeds through our GeoHawk platform contact us today.

Mobile Advertising

Advertise with us and target over 2 million active mobile users. Our suites of consumer mobile apps offer a great platform for promoting your brand, providing access to a premium, targeted audience. With a background in location data management, we are also perfectly positioned to offer intelligent location targeting.

Premium, targeted audience

We can provide mobile advertising campaigns across our range of travel app suites- a set of apps that all target a single, premium commuter audience based around a specific city. We offer standard banner and interstitial inventory as well as bespoke formats and, where relevant, can integrate your brand more deeply into our apps to provide a direct response mechanism.

Making the most of mobile

Location is at the heart of our apps as well as our business. Our background in location data management provides a competitive edge for intelligent location targeting. We can offer bespoke location based targeting solution to ensure you can reach your consumers.

Presentation Layers
Consumer Apps