Our solutions are built using our market-leading, award-winning technologies.
We believe that our team contains some of the best techies in the industry, consistently delivering cutting-edge solutions for our clients.
Since 2005, mxData has developed many mobile applications and web services. Our experiences have predominately centred around applications which involve local and/geospatial content and typically involve the aggregation of live, dynamic and rich content from 3rd party content partners.
GeoHawk
GeoHawk is mxData’s live spatial discovery platform, which provides a simple and consistent API to search for real-world places and access the rich and live data associated with them.GeoHawk is a cost-effective hosted solution providing scalability, availability and reliability.
The service is implemented by multiple redundant servers providing scalability and availability.
Content Management, Aggregation & De-duplication
GeoHawk is designed to aggregate content from a multitude of feeds.GeoHawk allows incremental and full update. Feeds can be as simple as a CSV file of names and addresses or can be complex APIs.
Plug-in architecture makes it easy to create bespoke transformers. The GeoHawk schema allows sophisticated data models including attribution, bespoke XML, related entities, and more.
Fast & Scalable
GeoHawk is responsive to volatility in traffic volumes and with its unique architecture can scale at a low linear cost whilst delivering a relevant search.
Architected to scale out on commodity hardware, GeoHawk provides cost effective scalability without degrading performance. There is no requirement to replace hardware if capacity is reached; additional hardware can be quickly added with no service downtime. The rate of change in aggregated content is also a major advantage of GeoHawk where real-time changes are possible.
Extensibility
GeoHawk’s extensibility is ultimately what makes this platform stand out from more traditional storage platforms.
It can provide highly targeted customisation, , no matter how complex, and seamlessly incorporated into the platform providing businesses with almost unlimited ways of manipulating, combining and presenting their data according to their requirements.
Security
We know how important security is to a business and that's why GeoHawk is hosted in secure locations. Our datacenters are ISO 9001 accredited. 24x7 security teams use CCTV technology to oversee multi layered perimeter control, with biometric and swipe card entry systems.
System access to GeoHawk is via a secure API. Access to this can only be gained if the connecting IP address is white listed and a valid set of credentials are passed over a SSL connection.
Availability
GeoHawk’s architecture is designed for redundancy and ensures no single points of failure (both hardware and software) to guarantee no loss in service.
We have invested significantly in the development of the "GeoHawk Private Cloud"; tier 3 hosting facilities, which allows customers to access the GeoHawk platform and its services and store data directly via the Internet.
GeoHawk can be offered as a service hosted by your business or through the “GeoHawk Private Cloud” but whichever solution is most suitable for your business GeoHawk still delivers 99.95% availability.
Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
GeoHawk is the perfect partner for today’s web bots and its power to respond to requests in milliseconds enables web bots to receive large amounts of data quickly and efficiently helping businesses improve their positions in search engines.
Simple API
GeoHawk provides a simple API using HTTP(S) GET and JSON/XML exchange formats, making it highly suitable for:
- mobile apps
- web apps
- web/mobile sites
- 3rd party services
GeoHawk’s services are used by applications that wish to provide “place” related content services, whether it is for transport, locative media, advertising, social uses, couponing, business listings, hyper-local services etc.
The API is simple, powerful, and requires minimal developer effort to integrate.
Cost Efficiency
We truly believe in GeoHawk’s ability to help businesses not only reduce costs, but also increase revenues through platform efficiencies, availability, performance and increased opportunities having had countless fantastic success stories so far.
GeoHawk has been designed to deliver a highly scalable platform across a grid of commodity hardware, allowing businesses to focus on their uniqueness, differentiation and competitive edge in addition to retaining control over their brand.
Mobile Strategy
With nearly ten years experience in the mobile world, mxData lead in delivering scalable mobile applications and services.
We believe that whoever our clients are, and whatever their project requires, we can work with them to develop a solution specifically to meet their needs.
Our teams of specialists have been creating apps and services for some of the worlds leading brands.
Strategy, Planning & Mobile Expertise
With experience in delivering scalable cross-platform apps and services, our strategy team are able to help you determine how best to leverage your existing content and systems for mobile devices. We’ll work with you to achieve your business goals and overall vision.
Creative Design
Our creative team has a user-centric design approach, helping to create usable mobile and web-based solutions across all platforms. It is in putting the user first that we get the best results and ensure you stand out from the crowd.
Development
Our technical team’s competency covers iOS, Android, Windows Phone and Blackberry and is proficient in developing both web and mobile-based solutions. With dedicated mobile, web and server teams, we deliver a complete package removing the need for multiple agencies. mxData is your one solution.
Testing & Quality Assurance
Our testing & QA team is always on hand to ensure the quality of all applications we release. Our specialists have expertise in multiple technologies, platforms and standards. Reduce cost and time to market with applications through our sophisticated testing processes and consulting expertise.
Mobile Release Strategy
Not only are we able to assist or control the distribution, we can also use our own apps to help promote your app, giving it a foundation from which to launch. With over 2 million active users, mxData provides a great baseline for any application.
Analytics & Know How
As app development is constantly evolving, we draw on insights and analytics to see what is happening behind the scenes. Our expertise comes from a number of sources, as well as from our own apps, to provide you with those all-important facts and figures. We will use our expertise to advise on the best way forward to assist you in retaining and growing customer usage.
Content and Big Data
Big Data
mxData have over a decade’s experience of handling “Big Data” problems and environments enabling us to assess your data’s true worth. Via the GeoHawk platform we will be able to unlock your data’s hidden potential. Presenting clear and easy to follow reports containing data that may hold the key to future marketing campaigns or drive efficiencies in existing processes.
Location
The key is coupling detailed and focused data analysis with location giving the data a true context in an easily recognisable and understandable format. By portraying data trends and reports graphically often via charts and maps it gives the user an instant picture of what is going on with his/her customers and a real insight into what should be the next move.
Aggregation
Working with complex and disparate feeds, legacy systems can be catered for with data results aggregated, synthesised, and presented in the way of the customer’s choosing often with extra business intelligence and rules applied.
Benefits
Millions enjoy the benefits of mxData’s data expertise on a daily basis whether its searching for a plumber on Thomson Local Online or getting Underground updates on the TubeMap app, they trust mxData to get the right location based services to them quickly, efficiently, and accurately.
Key Features:
- Handles Legacy Systems
- Highly Scalable data aggregation
- Bespoke Architecture and Attributes
- Bespoke Reports
- Relevancy
- Reliance
- Complex Data Management
Content
mxData already aggregate a number of content feeds ranging from Transport information around the world, points of information and events listings. To find out more about how your company can access these feeds through our GeoHawk platform contact us today.
Mobile Advertising
Advertise with us and target over 2 million active mobile users. Our suites of consumer mobile apps offer a great platform for promoting your brand, providing access to a premium, targeted audience. With a background in location data management, we are also perfectly positioned to offer intelligent location targeting.
Premium, targeted audience
We can provide mobile advertising campaigns across our range of travel app suites- a set of apps that all target a single, premium commuter audience based around a specific city. We offer standard banner and interstitial inventory as well as bespoke formats and, where relevant, can integrate your brand more deeply into our apps to provide a direct response mechanism.
Making the most of mobile
Location is at the heart of our apps as well as our business. Our background in location data management provides a competitive edge for intelligent location targeting. We can offer bespoke location based targeting solution to ensure you can reach your consumers.
Presentation Layers
Consumer Apps
