This is a unique opportunity for a driven and entrepreneurial Marketing Leader to join one of the best and brightest companies, who are creating a new category of mobility solutions.
The VP of Marketing at Passport is a critical player in crafting and executing against our overall Go To Market Strategy. In this role, you will create and own the overall strategic plan for the Marketing function while providing leadership for a talented team of marketing professionals. You’ll work closely with the Chief Revenue Officer to craft messaging, and set both short and long-term goals that drive Passport to the next level. This individual will also need to have a heavy focus on developing the company’s enterprise commercial strategy, brand strategy and generating campaigns to support our B2G2C business.
Drive efforts with Product, Sales, Business Development and Government Relations to define an overall product portfolio strategy that will determine positive long-term growth of the organization
Lead, collaborate, and continue to build a strong marketing organization via consistent 360-degree communication and cross-functional alignment in service to the organizational vision.
Define career paths, provide mentoring, and identify growth opportunities for members of your team
Develop marketing and growth strategies to refine existing campaigns in partnership with the revenue organization and senior leadership team and develop new revenue streams
Grow digital marketing and lead generation through SEO, SEM, and Social Media
Own and iterate on the Net Promoter Score process and subsequent action items, in partnership with Passport’s cross-functional leadership team
Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
Monitor business metrics in regard to CAC, LTV, leads, revenue, profitability, market share, and product portfolio mix
Collaborate to define effective channels for all products, along with segments and buyer personas
Actively manage and measure marketing program effectiveness across digital and physical channels
Own and allocate the marketing budget with a keen eye on attaining sales efficiency metrics comparable to high-growth SaaS businesses that have obtained Series D funding
Drive alignment and results with external partners, such as public relations agencies and research firms
10+ years of marketing experience in a SaaS driven company; transportation/mobility experience is a plus, but not required
5+ years in a marketing leadership position with at least 3 years of business development/sales experience required
Proven record of leadership and managing a marketing organization
Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing a strategy
Prior experience with Salesforce, Marketo and leading marketing platforms
Prior experience in creating lead generation campaigns, monitoring quantity and quality of leads by source
BA/BS Undergraduate degree in Marketing, Business or related field required
MBA degree preferred
*Travel may be required
*Location - Charlotte NC preferred
You are entrepreneurial and work well in a rapidly changing environment. You are a reputable marketing leader and an effective public speaker. You are creative, innovative, client-centric and can identify and meet customer needs. You have experience working cross-functionally to ensure marketing programs are in line with company objectives. You are metric-driven and have the ability to draw insight from complex marketing data.
Passport is transforming mobility management for cities, empowering them to create more livable and equitable communities. Passport’s mobility platform enables clients to digitally coordinate all modes of transportation and implement real-time, data-centric management of their curbside and streetspace through its enterprise software. Trusted by nearly 1,000 cities, universities and agencies, including Chicago, Toronto, London, Los Angeles, and Miami, Passport is one of the fastest growing companies on the Inc. 5000 and Deloitte Technology Fast 500 lists. Passport is backed by Rho Capital Partners, H.I.G. Growth Partners, ThornTree Capital Partners, Bain Capital Ventures, Grotech Ventures, MK Capital, and Relevance Capital. For more information, visit passportinc.com.