- Guests from more than ten European countries in Neu-Ulm
- Numerous expert discussions around the current product range
- Visitors delighted by test drives and ABA 3 demonstrations
In mid-November, Setra once again put the spotlight on the vehicles of the IAA Commercial Vehicles from the current product range. On 12 and 13 November, some 2000 guests from more than ten European countries accepted the invitation to this year's Setra Show. Alongside a presentation of the latest trade fair exhibits, there was a series of activities and demonstrations around the Customer Centre in Neu-Ulm. The focus of the two-day in-house show was on the three-axle S 418 LE business from the Setra MultiClass, an S 516 MD and an S 515 HD from the ComfortClass as well as an S 517 HDH and an S 431 DT double-decker bus from the TopClass.
While the guests indoors were engaged in numerous in-depth expert discussions with the sales staff and general distributors, outside in front of the Customer Centre Setra buses from all three product segments were available for test drives.
State-of-the-art safety systems and historic buses
How does a contemporary Setra bus respond in a hazardous situation? This was experienced by the visitors in impressive live demonstrations of the Active Brake Assist 3 (ABA 3) driver assistance system, which automatically initiates emergency braking, also in the case of stationary obstacles. Setra buses not only have the latest safety systems on board, but they are also extremely efficient on the road. This is exemplified by Predictive Powertrain Control (PPC). On demonstration drives, bus operators were able to inform themselves in detail about this system, the world's first cruise control for touring coaches with integrated intervention in the transmission.
The Setra Show provided an opportunity to take a look at trendsetting developments as well as at the glorious past of the self-supporting buses. A regular shuttle service brought the interested public to the nearby "Kässbohrer Hall", where a host of restored vehicles of all model series was on display. The organisers also offered tours of the plant as well as a visit to the outdoor site of the used-bus brand BusStore. This year once again saw presentations covering current trends and offerings, which were given by employees from service brand Omniplus as well as the Mercedes-Benz Bank. Guests were able to inform themselves about the new Telediagnosis service of the Fleetboard system, which optimises the 24h Service while shortening downtimes. In the event of a breakdown, the vehicle can be located and error codes sent to the nearest service centre at the press of a button.
Traditional product show in an attractive setting
Ulrich Bastert, Head of Marketing, Sales and Customer Services at Daimler Buses, also availed himself of the opportunity to conduct numerous discussions with customers from across Europe in a pleasant atmosphere: "We're happy to see the openness of the Setra brand being so positively accepted by so many customers. Alongside the IAA, the Setra Show is traditionally held every two years and provides an ideal platform for presenting our diverse product range in an attractive setting."
About Daimler Buses
The Daimler Buses division with its brands Mercedes‑Benz and Setra is the undisputed industry leader in its core markets in the segment for buses above 8 metric tons. The division’s product range comprises city and intercity buses, coaches and bus chassis.
As the leading bus manufacturer in its core markets of Western Europe and Latin America, Daimler Buses focuses on supplying innovative and environmentally responsible products that meet its customers’ business requirements. Higher sales of complete buses and progress made with additional efficiency measures led to a significant increase in earnings in 2014. A decline in demand for bus chassis in Latin America due to difficult market conditions in the region had a negative effect on unit sales, especially in the second half of the year. During the year under review, we once again improved our product portfolio with some important innovations