Launch of new brand at Waterloo International Terminal

Representatives next to SWR train

South Western Railway launched its brand today with a newly-liveried train and 100,000 half-price advance tickets for passengers.

Waiting at platform 21 of the Waterloo International Terminal to greet the Class 444 train as it pulled in were: Chris Grayling, Secretary of State for Transport; Andy Mellors, Managing Director for South Western Railway; and stakeholders from across the network.

As well as showing off the new brand, South Western Railway announced that 100,000 half-price advanced tickets for passengers were made available from today (Monday 4 September) to buy online. The offer includes travel to and from areas such as London Waterloo, Exeter, Bristol, Bath Spa, Weymouth, Bournemouth, Salisbury, Portsmouth Harbour and the Isle of Wight.

Andy Mellors, Managing Director of South Western Railway, said:

“We are delighted to introduce our new brand today with the first fully-liveried train pulling in to the Waterloo International Terminal - a fitting setting for such an event as it will be an integral space for our plans to deliver longer trains and more capacity for passengers.

“It was great to officially launch the brand in front of key stakeholders from across the network and many of our South Western Railway employees. We’ve had a challenging couple of weeks with the completion of the August Waterloo upgrade works but we’re now looking to the future.

“Between now and 2024, we will be investing more than £1.2 billion on new and refurbished trains, station improvement projects and the simplification of tickets.

“We are eager to roll out these improvements which will make journeys better for our customers across the network.”

Transport Secretary Chris Grayling said:

“This is the start of a new era for people who use trains on the South West route.

“We are determined to improve journeys for passengers and under this deal passengers on South Western Railway will benefit from faster journeys, 90 new trains and more than 50,000 extra seats in and out of Waterloo each day during rush hour.

“We are delivering the biggest rail modernisation programme for over a century and alongside this massive investment in services we are also delivering major upgrades to Waterloo station.”

Tim O’Toole, Chief Executive of FirstGroup, said:

“We are delighted to launch a fresh and exciting brand today for our newest rail company South Western Railway. Together with our partners MTR, we are really pleased to have the responsibility of running a key part of the country’s rail network on which millions of people rely every week.

“Our experienced leadership team, working alongside thousands of our dedicated SWR colleagues, will deliver the tangible improvements that customers and stakeholders told us they want including new and better trains, more seats and services, quicker journey times, improved stations and more flexible fare options."

Jeremy Long, CEO – European Business MTR, said:

“The new brand marks a fresh start for South Western Railway. Working hard with our partners at FirstGroup, MTR will bring our experience and expertise from the UK and around the world to deliver for our passengers.”

About First GroupFirst group logo

FirstGroup plc is the leading transport operator in the UK and North America and our services help to create strong, vibrant and sustainable local economies. During the last year around 2.4 billion people relied on us to get to work, to education, to visit family and friends and much more and, each day, every one of our 110,000 employees works hard to deliver vitally important services for our passengers.


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