Mobility app Whim launches in West Midlands to make travelling easier for National Express customers

Underground train station

The revolutionary Whim mobility app offers seamless travel by bringing different modes of transportation into a single app with one monthly fee. Launching in West Midlands today, Whim offers National Express bus and metro tickets, routes and timetables as well as Gett taxi services through the Whim app, making travelling even easier and more convenient to all passengers.

During the initial launch phase, Whim is available on a pay per ride basis to consumers who have signed up to the service and new users will be invited to join via the Whim website. The next steps are to make the service available to all West Midlands commuters through the App Store and Google Play by the end of 2017, when we will also introduce monthly packages and new transport modes, such as coaches, rental cars and city bikes to Whim.

Whim makes mobility easier and seamless to West Midlands passengers in many ways:

  • All in one app: Whim is the key to mobility. With just one click, you get access to National Express bus and metro tickets, routes and timetables and Gett taxis.
  • Travel your way: Pay-as-you-go for multi-transport tickets with few clicks or get a monthly fixed-price package to cover all your daily journeys.
  • Plan travel in advance or go on a Whim: Never miss the bus again. Whim syncs with your calendar and removes the hassle of travel planning. Also, get instant travel recommendations for spontaneous mobility with just a few clicks.

Whim has been available in the Helsinki area, Finland, from 2016 – the home of Whim’s developer MaaS Global. The collaboration and the availability of the Whim mobility service is first-of-its kind in United Kingdom. 

CXO and Co-Founder of MaaS Global Kaj Pyyhtiä emphasizes the excitement around the launch of Whim in the UK:

“We could not have hoped for a better partner to launch Whim in West Midlands than National Express bus. Our vision is to make transportation smarter to offer seamless mobility for all people with one service and a single monthly fee – this way we can offer people a genuine and easy alternative to owning a car. Public transportation is the backbone in realizing this vision, and the extensive and comprehensive National Express bus network is a perfect fit. We challenge all of those who signed up for the service to experience how easy mobility can be.”

For National Express the collaboration signals the company’s ambition to be on the forefront of new developments in the transport and mobility revolution.

“Intelligent mobile technology provides the ideal opportunity for passengers to trial and use our services. By increasing use of our buses congestion will reduce and air quality improve making the cities and towns of the West Midlands even more attractive as places to live and invest in,” notes Development Director of National Express Martin Hancock.

The launch is a result of co-operation between MaaS Global, Transport for West Midlands, National Express bus and Gett. More partners are being invited to take part in offering even broader mobility services to customers.

About Whim

Whim is a revolutionary mobility app that frees you to travel wherever and whenever. You can find all tickets, fees, timetables, routes, and booking and travel options in one place so that you can focus on the essentials. Choose a monthly package to cover all your daily journey, or just pay-as-you-go. The Whim app has been created by MaaS Global Ltd, the world’s first mobility operator. You can download the Whim app from the App Store and Google Play.

About MaaS GlobalMaaS Global logo

We at MaaS Global believe it’s time for transport to move on and get smarter. As the world’s first ever mobility operator, we’re set to make the biggest change in transport since affordable cars came to market.

Our aim is to provide people an alternative to owning a car – an alternative that is not just equally good, but much better. By fulfilling people’s every travel need, complemented by attractive value added services, we are enabling a future of easy, efficient and sustainable mobility.

  • Join our community for FREE today!

  • Create and share your own profile

  • Join the discussions

  • Publish your own items

  • Subscription to our Weekly eNewsletter

your benefits?

Get connected with Mass Transit Professionals Worldwide

Create your account

Go To Registration

FREE membership benefits

  • * create and share your own profile
  • * join the discussions
  • * publish your own items on Mass Transit Networkmanage news, jobs, tenders, companies, events, showcases, educations, associations and literature.
  • * subscribe to our eNewsletter
Add news yourself


There are no comments yet for this item

Join the discussion

You can only add a comment when you are logged in. Click here to login